Orak.
Ingenieurbüro Orak is an engineering office focused on energy consulting, planning, and helping clients build more efficient and future-ready spaces.
The goal of the project was to create a brand that feels professional, trustworthy, and modern while reflecting the growing importance of sustainability and smart planning.
Deliverables.
Brand Strategy
Brand Identity
Web Design
Print Design
Brand Guidelines
Built for Clarity.
The identity is based on the balance between technical precision and forward thinking. The logo combines clean geometric forms with the shape of a house, representing buildings, planning, and practical solutions. It creates a symbol that feels stable, modern, and easy to recognise.
This idea continues throughout the branding with structured layouts, generous spacing, and a calm visual system that feels organised and reliable. A deep blue tone builds trust and confidence, while soft neutral colours keep the brand approachable and refined. Clean typography adds clarity and supports the precise nature of the business.
Alongside the branding, a website was designed to extend the identity into the digital space. The result is a consistent presence across print and web, helping the company feel established, modern, and ready for the future.
Business card
Banner
Website
Website
Logo Design
Next Project.
