OmniStores.
OmniStores is designed for student environments, bringing everyday essentials directly to campuses and student housing. The focus is simple: quick access, no detours, and everything within reach when it’s needed.
The goal of the project was to create a brand that feels modern, clear, and instantly recognisable while speaking directly to a student audience and their daily routines.
Deliverables.
Brand Strategy
Brand Identity
Social Media Posts
Print Design
Brand Guidelines
Built for Accessibility and Everyday Use.
The identity is designed around simplicity and access. At the center is the logo, a clean geometric form that suggests a physical unit or space, combined with a small plus symbol. It represents availability and the idea of always having more within reach.
This idea carries across the entire system. Clear layouts, strong hierarchy, and bold messaging make information easy to scan and understand, especially in fast-moving student environments. A strong blue creates a reliable and familiar base, while subtle accents add energy and guide attention. The typography is clean and straightforward, supporting quick readability at a glance.
The brand works consistently across all touchpoints, from outdoor placements on campus to social media and digital platforms. Social content follows the same bold and simple approach, designed to catch attention quickly and communicate instantly.
The result is a brand that feels accessible, relevant, and built around the everyday needs of students.
Logo explanation
Instagram Posts
Banner
Logo Design
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